Local Organic Farm Takes Digital Market Leadership

• Establish Ironwood Farm as the dominant organic farming brand regionally.
• Create a seamless eCommerce platform to boost direct sales.
• Build a cohesive brand identity that reflects the farm’s values.
• Increase local SEO rankings and drive organic search traffic.
• Improve customer engagement and community presence through digital channels.

Rhizome Consulting executed a complete digital overhaul, including a custom-built website with an integrated eCommerce platform for selling organic produce directly to consumers. The platform was optimized with SEO best practices to improve local search visibility, ensuring Ironwood Farm appeared prominently in regional organic food searches.

A tailored content strategy was implemented, driving customer engagement through storytelling about sustainable farming and organic practices. Social media channels were integrated, enabling easy promotion of user-generated content, and maintaining customer relationships. The brand identity was refined to align with the values of organic farming and sustainability, ensuring cohesive messaging across all touchpoints.

Ironwood Farm saw an immediate boost in traffic, with a 400% increase in web visitors. Direct online sales increased by 300%, due to the optimized eCommerce platform and effective SEO strategy. 

The refreshed brand identity and strategic use of content marketing elevated Ironwood’s status within the community, driving higher engagement and establishing the farm as a trusted leader in organic produce. The scalable digital presence ensures future growth and continued market leadership in organic farming.